Case 4: A global online payment clearing house wants to understand how people view and use its website for payments.

Problem: A global online payment clearing house wondered if people were actually using their website as they had designed the site to be used.

Process: We did a series of recruited panel studies to understand not only what people felt about the client but also if the design of the site was navigable and appropriately used.

Outcome: We found numerous misperceptions of users as well.

Leave a Reply